The goal for the homepage redesign was to create a smooth and easy to use experience that focuses on helping a non-subscriber understand Hulu’s product features and help guide users to plans that are best suited to their needs.
Year:
2020
Role:
UX Designer
Client:
Hulu
Approach
Cross collaborative effort across marketing, product, design and tech teams to define a new homepage experience that:
→ Clearly articulates the value of Hulu’s product and educates the user.
→ Acts as a proxy for first-time integration of evolved brand positioning and experience design.
→ Allow this page to scale as Hulu products and add-ons offers grow.
→ Guides users to plans that are best suited to their needs.
→ Address user pain points by differentiating between Hulu’s product options.
→ Provide a fast mobile experience.
